Portfolio Marketing

Marketing Projects Focused on SEO, SEM and Leads

Strategy, implementation and optimization in a data-driven process with clear performance indicators.

Marketing Cases With Traceable Impact

The cases follow a clear logic: goal, channel mix, measures, result. This keeps visible which decision created which effect.

Reach Alone Does Not Count.

Relevant leads and stable performance count.

Case-Typen im Marketing

Auswahl typischer Marketing-Projektformen.

Organic & Paid

Performance Snapshot

Results Across Multiple Marketing Cases

A selection of key metrics from SEO, SEM and lead projects.

+186%

+186%

Organicer Traffic

in 9 Monaten nach Relaunch

-32%

-32%

Cost per Lead

through campaign restructuring

+64%

+64%

SQL-Volumen

through lead funnel optimization

4.8x

+1.1x

ROAS (Peak)

Brand + Generic Search

Marketing Cases

GEO/SEO and Lead Generation in Real Projects

References focused on organic visibility, AI-ready content structure and measurable lead results, from the early ads phase to the organic peak.

What Sets These Marketing Projects Apart

The focus is on impact and clear decision-making foundations.

  • Business-minded instead of thinking in isolated services: for Trinkwasser-Verband.de, not just a website was built. Website, lead capture and follow-up process were planned as one connected system.
  • Every project starts with an analysis of existing channels and processes. For MEDIFISCH.de, this showed that META advertising should be stopped because it did not generate measurable leads.
  • Existing strategies are reviewed before new ones are created: a website relaunch always starts with an analysis of current SEO rankings and user paths, not with a restart from zero.
  • Success is measured by inquiries and conversions, not click counts. That is why market analysis is a fixed part of every project: monthly reporting focuses on metrics that actually lead to customer contact, such as form submissions and calls, rather than traffic alone.
  • Websites are built on a scalable technical foundation (Next.js, Payload CMS), so new pages, functions or an online shop can be added later without rebuilding the entire site. Soulmating.de is one example.
  • One point of contact, no handoff loops: inquiries are answered directly and personally, and the free initial consultation usually clarifies scope and budget in one appointment instead of several coordination rounds.

KPI-orientierter Aufbau

Jeder Case ist entlang konkreter Ziele und Kennzahlen dokumentiert.

Analytischer Prozess

Hypothesen, Tests und Optimierungsschleifen sind nachvollziehbar dargestellt.

Skalierbare Learnings

Erkenntnisse aus Cases lassen sich auf neue Kampagnen und Märkte übertragen.

Conversion-Fokus

Landingpages & Funnel so optimieren, dass aus Traffic qualifizierte Anfragen werden.

Translate Marketing Goals Into a Plan


Together, we prioritize channels, budget and quick wins in a compact kickoff.