Marketing Projects Focused on SEO, SEM and Leads
Strategy, implementation and optimization in a data-driven process with clear performance indicators.
Marketing Cases With Traceable Impact
The cases follow a clear logic: goal, channel mix, measures, result. This keeps visible which decision created which effect.
Reach Alone Does Not Count.
Relevant leads and stable performance count.
Case-Typen im Marketing
Auswahl typischer Marketing-Projektformen.
Performance Snapshot
Results Across Multiple Marketing Cases
A selection of key metrics from SEO, SEM and lead projects.
+186%
Organicer Traffic
in 9 Monaten nach Relaunch
-32%
Cost per Lead
through campaign restructuring
+64%
SQL-Volumen
through lead funnel optimization
4.8x
ROAS (Peak)
Brand + Generic Search
GEO/SEO and Lead Generation in Real Projects
References focused on organic visibility, AI-ready content structure and measurable lead results, from the early ads phase to the organic peak.
What Sets These Marketing Projects Apart
The focus is on impact and clear decision-making foundations.
- Business-minded instead of thinking in isolated services: for Trinkwasser-Verband.de, not just a website was built. Website, lead capture and follow-up process were planned as one connected system.
- Every project starts with an analysis of existing channels and processes. For MEDIFISCH.de, this showed that META advertising should be stopped because it did not generate measurable leads.
- Existing strategies are reviewed before new ones are created: a website relaunch always starts with an analysis of current SEO rankings and user paths, not with a restart from zero.
- Success is measured by inquiries and conversions, not click counts. That is why market analysis is a fixed part of every project: monthly reporting focuses on metrics that actually lead to customer contact, such as form submissions and calls, rather than traffic alone.
- Websites are built on a scalable technical foundation (Next.js, Payload CMS), so new pages, functions or an online shop can be added later without rebuilding the entire site. Soulmating.de is one example.
- One point of contact, no handoff loops: inquiries are answered directly and personally, and the free initial consultation usually clarifies scope and budget in one appointment instead of several coordination rounds.
KPI-orientierter Aufbau
Jeder Case ist entlang konkreter Ziele und Kennzahlen dokumentiert.
Analytischer Prozess
Hypothesen, Tests und Optimierungsschleifen sind nachvollziehbar dargestellt.
Skalierbare Learnings
Erkenntnisse aus Cases lassen sich auf neue Kampagnen und Märkte übertragen.
Conversion-Fokus
Landingpages & Funnel so optimieren, dass aus Traffic qualifizierte Anfragen werden.
Translate Marketing Goals Into a Plan
Together, we prioritize channels, budget and quick wins in a compact kickoff.